In other words a blog can be termed as a kind of website or a part of website that is regularly updated with new and fresh content. Often blogs are run by individual with regular updates in the form of commentary, news about events, sports, books, tips & tutorials, technical stuff and many more. Entries made to a blog are mostly displayed in a reverse chronological order. The content that is added to a blog is called blog post or entry and person that makes entries to a blog is the blogger.

Blogs are regarded as the fastest growing form of mass communication on the internet today. Following are the effective ways that should be implemented to create a good blog:

1. First of all, you need to carry out a research to find a good topic by looking at the other successful blogs. This will help you find out what your interests are and what you really want to write about. 2. Search and find out the blog sites that are related to keywords and topics that you have chosen and check out the features that attracted you to those web blogs. 3. Select a domain name for your blog which is relevant to the theme or the content of the blog. 4. Decide on a design for your blog keeping in mind that it should be fresh, easy to navigate internally and appealing to your target audience. Minimalist design is becoming more and more popular. It is advisable to design the blog according to your theme. Say you have a software technology blog, then you can have a computing or software oriented design. 5. Do a good research on relevant keywords for your blog, write some good post related those keywords and use those keywords in the content of the blog too. 6. While adding a post, remember to preview it to make sure no errors have been made and then confirm. Also remember to add relevant keywords to the post so that your blog is able to appear on major SERPs. 7. Share your posts on various social networking sites like Facebook, Twitter and LinkedIn in order to make users read them. 8. Make a webmaster account on Google and Bing and track various user activities like traffic, page views, bounce rate, visit duration, etc. on webmaster tools like Google Analytics.

After the creation of the blog, it's most important that you write new article and publish them regularly on the website, especially if you are using that blog as a marketing tool. Blogging has become a vital part of business marketing for many software development companies and is also vital in bringing traffic to your site. Once there is a regular flow of visitors on your blog you can interact with them through commenting. Try to encourage users to post comments on your blog by your informative content and try to connect them and engage them in ongoing conversations, this make the site interesting.

If these tips are followed your blog will soon be very popular and lots of users will be engaging on it.

Kevin James is the author of this article. He has been demonstrating his writing skills by writing the articles for software technology blog like Q3 technologies from last two years. He also has a keen interest in writing stuff for software development companies related firms.

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